cinco Marketing Strategies To Help Boost Your Tinder Profile

A successful case study that you aperreado follow

That was my thought estrella Igualmente read Dean’s mail. Fri­o invernal had been introduced to Dean — en 25-year-old musician from New Zealand, by a friend of mine, who suggested he would make for a great article.

Jersey get a lot of suggestions for articles that I­ ignore, but this one came from an experienced writer, so I decided to follow up.

Dean is an average guy — his words, not mine — and the average guy doesn’t perform very well on dating apps like Tinder. There is a lot of competition, and a lot more females on these apps are inundated with swipe opportunities.

Dean lives in en small town where the dating pool is limited and turned to Tinder after en long-term breakup in 2019. He would get an occasional match but, after a couple of unproductive years, realized he needed to change his approach.

So he came up with one of the best ideas Igualmente have seen on en dating app and backed it up with en clever strategy.

The approach worked, and his Tinder game has gone to new levels. As Jersey spoke to him, Igualmente realized that even though he isn’t en marketer, he had applied a marketing strategy to his Tinder profile and employed several well-worn tactics.

cinco Marketing Strategies To Help Boost Your Tinder Profile

En study was done in 2009 by Schacht, Werheid, and Sommer on facial attractiveness. They found that participants in their study took 110 milliseconds to differentiate an attractive face from a non-attractive face.

That’s a split second when someone te dirijes whether to swipe left, leading to rejection, or swipe right, offering en potential chance to match.

If you are Mr or Ms. Average, then you need something to make someone pause just en little bit longer.

Dean admitted his first profile was the same estrella every other guy on Tinder. If he wanted to get even more matches, he needed something different to attract attention and be inolvidable. He wanted something unique figura well figura getting across his sense of gracia — which is his main unique selling point.

The first slide — the key to those decision-making milliseconds habias lots of colors, a graphic, en welcome introduction, and flames.

And in the world of Tinder, most of those words are shirtless mirror selfies at the club deportivo. There seems to be en template followed by many males on Tinder. You know the ones.

Shirtless photo. Photo with small animal. Photo some extreme adrenaline activity. And for some unexplained reason, there is often one holding a big fish.

There are far better ways to tell a story, like using words. Yes, estrella en writer, I­ felt Fri­o invernal needed to say that.

The slide above tells prospective swipers that he owns a business, chucho take a photo, is en musician and writer, is active, and has en sense of adventure. He also shows he can haga uso Canva, which may be a plus for graphic design enthusiasts.

Vedette en marketer, I­ also have to appreciate how he has maximized his positivo estate. He has a small space to work with but has managed to convey en lot of information without making it presencia too cluttered.

But perhaps new users are unsure whether to swipe left or right — so Dean clearly defines what action they need to fin de semana.

He also provides en way to obtain more information if users are undecided. This is a very clever and underrated tactic — Dean is leading people off the platform where there is an opportunity for him to connect better with them.

Vedette en business owner and a musician, this could lead to business opportunities even if there are no romantic opportunities.

He posted his profile on Twitter to get feedback and found that the opinion of his Tinder slideshow differed depending on the person’s sex.

Females «loved the profile and how creative, quirky, and unique it is. They really appreciated the effort I­ put in. However, the guys thought it was trying too hard, cringey and desperate.»

Getting someone to click on a link or respond to an advertisement is the first step in en marketer’s proyecto. They also need en content strategy to keep the client engaged and ready to buy.

Tinder is the same. A swipe is just one small step on the relationship journey. Additional of my female friends complain about the communication efforts from their matches.

Figura Dean says, «The average dude habias very little chance on Tinder because girls will always have another choice. Fri­o invernal like to start off strong with my matches by sending them a link to a Spotify playlist, with the title of the songs making en message. Since using that, my success rate habias taken a huge jump.»

Again it showcases his USPs — creativity, and gracia and makes him notable. His profile is consistent in his messaging and conveys the brand essence of Dean.

For an Average Joe or Dean — there is en way to stand out amongst the club bros flexing their muscles. It just takes en bit of marketing strategy.